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Get the experience that will support your communication targets

  • #1Markenguthaben

    Markenguthaben (brand equity)
    Executive Consultant since 2008

    • Public relations
    • Coaching senior management
    • Outsourced press office
    • Crisis communication
    • Coaching keynote speakers
    • Advertising and marketing campaigns
    • Introducing social media campaign
    • Implementing new web presence, including managing third parties
    • Change communication, succession planning
    • Re-branding
  • #2CA Immo

    CA Immo
    Group Head Corporate Communications from 2010 – 2012

    • Reputation management for the new headquarters of Mercedes-Benz Marketing Germany in Berlin
    • Developing and introducing sustainability reporting (GRI standard) across the group
    • Implementing social media campaigns
    • Branding new city quarter developments, such as “Europacity” in Berlin
    • Marketing campaigns for Landmark Buildings
    • Management coaching
    • Establishing the executive management in the public
  • #3Vivico Real Estate

    Vivico Real Estate
    Head of Corporate Communications from 2001 – 2010

    • Heading the overall communication of privatizing Vivico, as parts of the German government special funds
    • Building and positioning the corporate brand “Vivico”
    • Handling citizens' initiatives, for example referendum in regard to the new city quarter development Erlenmatt in Basle, Switzerland
    • Branding new city quarter developments, such as “Arnulfpark” in Munich
    • Establishing the executive management in the public
    • Award-winning recruiting campaign
    • New Corporate Identity and Corporate Design as part of the strategic reorientation across the Group
  • #4IBP New York

    IBP International Business Press New York
    Publisher from 06/1998 – 05/2001

    • Publishing trade magazines
    • Reorienting the strategy of a B2B publishing company
    • Implementing a B2B- Internet portal
  • #5Deutsche Börse

    Deutsche Börse (German Exchange Group)
    Group Head Corporate Communications from 1981 - 1995

    • Creating and implementing the corporate brand “Deutsche Börse”
    • Change Communication: Merger of several units into Deutsche Börse Group
    • New Corporate Identity and Corporate Design as part of the strategic reorientation across the Group
    • Branding the trading system Xetra
    • National and international roadshows

     

  • #6DTB

    DTB Deutsche Terminbörse (German Options- and Futures Exchange)
    Head of Corporate Communications from 1989 – 1995

    • Creating and implementing the corporate brand “Eurex”
    • Building and implementing the corporate brand “Deutsche Terminbörse”
    • Training “Option & Futures” for the general public
    • Media Relations and Public Relations for Germany’s first fully electronic exchange